Primark buzzes with all the new trends and looks for Summer 2008.

For high Summer at Primark the choice is endless and covers all the moods of summer dressing.  There is a party feeling with “Tahiti” - rich Polynesian and Amazon colours and prints in large scale florals alongside ambres and dip dyes.    Maxi boho and sundresses in blazes of colour and printed kaftans with crochet and sequin trims, or coloured animal prints and washed linen trousers and skirts.    Colours are vibrant turquoise, fuchsia, jade, orange, purple, yellow, tan and gold.

To contrast we have a vibrant clash of ethnic and tribal influences – “Culture Clash”.  African inspired and animal prints on dresses and kaftans accented with wooden beading and crochet.    The evergreen Safari jacket and shorts with the 4 pocket dress bring a tailored look to the African scene.    Here the colours are coolly elegant tobacco, brown and tan with splashes of orange and lime.

Lastly, retro brights burst forth in a “Kaleidescope” of brilliant colours – green, orange, tangerine, fuchsia, turquoise, royal blue and yellow.     These can be seen in an eclectic mix of brights and vintage t-shirts worn with black denim.    Sportswear in this section is full of vivid colours with lots of stripes and contrast colour blocks – all in all a Preppie look which later in the season returns to top-to-toe colour bright dressing.    Marled front print  t-shirts, stripes and high waisted fit n’ flare denim or wide leg jeans are the secret to this retro look

Primark has all the ‘hot’ looks for 2008 but at ‘cool’ prices.